Defund the police rhetoric, protests, and COVID-19 have made the Public Information Officer’s job tougher than ever. These issues combined with a tense political climate have changed the public perception and expectation of law enforcement — policing as we know it may never be the same. PIOs and agency communications professionals must continue to evolve to meet the challenge of the hour.
There's no written playbook for successfully navigating these issues, but some agencies have forged new paths by leveraging media to reach their communities. Hear from Public Information veterans from Fairfax County Police Department (formerly of Chicago PD) and Camden County Police Department as they share best practices to change the narrative and gain positive media coverage of your agency in these trying times.
Actionable strategies to address and reframe negative narrative around policing and accountability
Constructive approaches to agency "transparency" — how to position data to counter criticism and calls to defund
Models for maximizing social media to spread positive messages and improve community engagement
PIOs, Communications Personnel, Law Enforcement Executives who manage agency communications, Chiefs of Staff for Mayors and Municipal Offices
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Director, Public Affairs Bureau
Fairfax County Police Department
Director, Public Affairs
Camden County Police Department
Anthony J. Guglielmi - Fairfax County Police Department
An Emmy-award winning communications and crisis management professional, Anthony Guglielmi has served as the chief communications officer and lead spokesman for three of the nation’s largest police departments, the United States Office of Special Counsel and the New York State Senate. In his current capacity he is responsible for all aspects of media relations, employee and external communications for the Fairfax County police department. He also co-chairs the public information officers committee for the Major Cities (Police) Chiefs’ Association and serves as a public information instructor for the Federal Emergency Management Agency and a law enforcement, public engagement and crisis communications speaker for the U.S. State Department.
Prior to Fairfax, he served as the chief communications officer for the Chicago police department, the second largest police agency in the United States. While in Chicago, he managed several national and international media events around high-profile events and criminal investigations by the Department.
Dan Keashen - Camden County Police Department
In 2012, Dan Keashen was hired to work on one of the most impactful projects in New Jersey’s legislative history – building a new county run police department in the City of Camden, the poorest and most dangerous municipality in the nation per capita at that time. On May 1, 2013, the new agency launched. Since then Keashen has worked closely with two police executives, Chief Scott Thomson and Chief Joe Wysocki, to manage the public affairs function of the department on top of the rest of his duties within Camden County. Keashen was instrumental in helping Camden County PD manage the transition, and has worked with the agency to attain positive media coverage and improve public perception through a community policing model praised in 2015 by U.S. President Barack Obama as “a symbol of hope for the nation.”
Prior to joining Camden County, Keashen was a general assignment reporter for several publications in the Delaware Valley and worked as the Chief of Staff to the Mayor of Cherry Hill Township, NJ for six years. Keashen’s career spans more than 18 years in journalism and public affairs where he continues to manage one of the important stories of policing in the nation, the turnaround of Camden City, NJ.